Cost such as the mortgage, insurance and utilities for hotel are fixed, whether the hotel is fully occupied or empty. The cost of filling an unused room is minimal and once a room goes unoccupied that money is lost forever. To pay for the extra house cleaning, laundry, and complimentary items such as soaps and shampoos, it costs about $18 per room night.
Now think about how much cash revenue that eighteen dollars can generate. The people staying in the room gamble, order room service, show and enertainment, magazines and gifts from the gift shop, use the spa and eat in the restaurant. as you can see visitors spend a lot of money on the services the hotel offers. The hotel has generated cash it would not have had while receiving full value for the room in Trade Dollars. In addition to the new cash flow, the hotel casino can use the WTA Trade Dollars it earned from selling excess inventory to offset cash expenses.
There are many other types of companies that can also generate new cash sales from participating in a barter exchange. These include, auto repair facilities that also sell vehicles, computer repair companies that sell computers and HVAC service companies that sell equipment. The companies can offer their repair and maintenance services on trade and also market vehicles, computers and equipment to these new customers to generate new cash sales.