Barter Reno Economy

Reno businesses are taking advantage of an ancient form of commerce called barter.  The way traditional or "one-to-one" bartering works is: a business trades its goods and services for goods and services from another business rather than using cash.  This form of barter works well until it doesn't.  The difficulties associated with one to one trades can include: determining who keeps track of the trades, a limited trading variety, risk of loss (trading partner goes out of business), and tax implications. The number one pitfall is that people tend to trade with cash customers, thereby converting a cash paying customer to trade. Reno businesses are finding a solution to these issues by joining a formal barter and trade company such as Western Trade Alliance.  Formal barter companies work with several hundred businesses, allowing companies to trade with many instead of one, tracking trades with convenient monthly statements, offering 24-hour website account access, and by utilizing barter professionals to help facilitate transactions and making it easier to spend.  The Reno barter economy is growing and Western Trade Alliance is the engine for that growth.