Barter for Advertising

Reno businesses are finding that bartering is common in virtually all media. The media must sell their advertising space (or time) or else the deadline will pass, and the opportunity will be lost forever. Therefore, many publishers and broadcasters are eager to "trade out" their unsold ad space or time, whether the company is a small weekly newspaper, a television or radio station.  Western Trade Alliance offers several media outlets for our members to use their trade dollars to barter for advertising.